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Business / Marketing and Advertising

Internet Marketing in practice

The concept of internet marketing is actually a collection of different marketing techniques used to promote your products or services using the Internet. Internet marketing is also known as online marketing, very few clays nuances after it is correct. When, moreover, the same internet marketing calls as digital marketing this is absolutely incorrect. Digital marketing is to promote products or services using digital techniques (displays, audio, etc.), this can be done via the Internet (online), but also standalone (offline). The most commonly used internet marketing techniques include: content marketing, article marketing, digital marketing (online!) And augmented marketing. Which can be no internet marketing without content marketing (marketing without content does not come on).

Internet marketing activities

Before it can be started with the internet marketing of a product or service must first plan, the objectives to be what, what the target is, what method (s) is (are) – I want to use digital marketing, then I must take into account displays and the like, what budget is available, what is the turnaround time and reporting arrangements. Once this has been established and the budget for the purpose of internet marketing activity is available to the commencement of a study based on competition and the appropriate keywords and search terms. Based on the results is determined to be met by the website / homepage or landing page to build (domain names, title, profiling, etc.). After approval is sought an appropriate domain name registered and hosted. Then, the writer begins to show marketing, in accordance with the Google on-page rules to write the website. Since Google’s content is King standing high on its banner, this text should be highly relevant in relation to the keywords and search terms and the product or service. In addition, a minimum of 500 words an important issue for Google. The design department takes care of the graphics. After the site is online it is indexed (signed by Google), after starting the off-page activities.

Internet Marketing and SEO

A large part of the activities (and budget) within internet marketing goes to search engine optimization (popularly called SEO). Very rudimentary said SEO consists of two parts on-page and off-page SEO. On-page, all the measures taken to make the site completely in accordance with the Google guidelines and fit. Content marketing plays an important role. Using off-page SEO is the site on various relevant external websites feature, useful, items with a reference to your site. Article marketing as part of internet marketing can very well support this.